A journalism-led process that starts with a free conversation, moves into a structured interview, and ends with a Brand Positioning PDF that gives you total clarity on your business — written in your own words.
Most businesses are told to write their own copy, fill in a brief, or answer a list of generic questions. The problem is that people aren't objective about themselves. You're too close to what you do to see what makes it genuinely remarkable.
That's where a journalism background changes everything.
I've spent six years conducting interviews under pressure — in live radio newsrooms, on deadlines, with subjects ranging from members of the public to national figures. I know how to listen properly, when to push, and how to draw out the thing someone almost didn't say — which is usually the most important thing.
The Discovery is a 45–60 minute journalism-led interview. You don't prepare anything. You just talk. I do the rest — and within 48 hours, I deliver a Brand Positioning PDF that explains your business more clearly than you've ever managed to do yourself.
It's the foundation of everything Heard. does. Every other piece of work begins here.
No homework. No jargon. No obligation until after the free consultation.
This is a relaxed, no-obligation conversation — no pitch, no pressure, and no fee. We get to know each other, talk through what you do and what you're struggling to communicate, and work out whether I'm the right fit for your business.
If it doesn't feel right, that's absolutely fine. If it does, we book the interview.
This is the part that sets Heard. apart. I conduct a structured journalism-led interview — the kind I've run hundreds of times in live newsrooms. I ask the questions most people never get asked about their own business, and I listen for the things you don't realise are significant.
You don't need to prepare anything. No notes, no briefs, no slides. Just turn up and talk. I'll guide the whole conversation.
Most clients say they've never felt so understood — and that they learned something about their own business in the process.
Within 48 hours of the interview, I deliver your Brand Positioning PDF. This is a polished, professional document built entirely from what you told me — not from templates, not from guesswork.
It gives you total clarity on what your business offers, who it's for, what makes it different, and how it should be talked about. You'll have key messages you can use on your website, in conversations, on social media, and anywhere else you need to explain what you do.
It's the document that answers the question you've been struggling to answer yourself: how do I explain what I do in a way that actually lands?
Below is an example Brand Positioning PDF — using Heard. itself as the case study, so you can see exactly the structure, depth, and editorial quality of the document a client receives after their Discovery Interview.
Every document is unique to the person interviewed. The layout, tone, and content shown here reflects the standard of what you'll receive — built from your words, not a template.
Heard. helps sole traders and small businesses uncover the words that make people understand their value through a journalism-led interview process, so they can communicate with more clarity, build trust faster, and turn reputation into real customers.
Warm, direct, editorial and grounded. The voice of someone who has spent years listening carefully and writing precisely — not performing expertise, but demonstrating it quietly.
Every document is different — because every business is different. But here's the framework every Brand Positioning PDF is built around.
One clear, precise statement that explains what you do, who it's for, and why it matters — in language you'd actually use.
The thing that separates you from everyone else doing something similar. Not a USP in the corporate sense — something real and specific to you.
A clear picture of who your business is really for — what they care about, what problems they want solved, and why your service fits their life.
How you sound — warm, direct, or authoritative — and how that voice should come through consistently across everything you write or say.
The three to five things you need people to understand about your business. Ready to use on your website, social media, networking, and beyond.
A set of original, tailored lines built from your own language — options for your website header, Instagram bio, business card, and first impressions.
When I read your assessment I felt quite emotional and proud of my achievements and what I represented. There is no way that I could have presented my work in such a heartfelt way. I am truly grateful.
Deborah Williamson
At One Relationship Therapy
The consultation is free, relaxed, and completely without obligation. If it feels right, we go from there. If not, you've lost nothing.
£149 — consultation, interview & Brand Positioning PDF.