A journalism-led process that starts with a free conversation, moves into a structured interview, and ends with a Brand Positioning PDF that gives you total clarity on your business — written in your own words.
Most people are too close to what they do to see what makes it genuinely remarkable. You can’t be objective about yourself — and that’s exactly why the Discovery works.
Six years in live radio newsrooms taught me how to listen carefully, ask the questions that matter, and draw out the thing someone almost didn’t say — which is usually the most important thing. That’s what I bring to every interview.
You don’t prepare anything. You just talk. I do the rest — and when it’s ready, you’ll have a Brand Positioning PDF that explains your business more clearly than you’ve ever managed to do yourself.
A relaxed conversation — no pitch, no pressure, no fee. We talk about your business and work out if I’m the right fit. If it feels right, we book the interview. If not, no hard feelings.
A 45–60 minute journalism-led interview. No prep, no briefs — just turn up and talk. I ask the questions most people never get asked about their business, and listen for the things you don’t realise are significant. Most clients say they’ve never felt so understood.
Built entirely from what you told me — not from templates. Your story, your voice, your key messages, and clear guidance on how to present yourself everywhere. See exactly what it looks like below.
Below is an example Brand Positioning PDF — using Heard. itself as the case study, so you can see exactly the structure, depth, and editorial quality of the document a client receives after their Discovery Interview.
Every document is unique to the person interviewed. The layout, tone, and content shown here reflects the standard of what you'll receive — built from your words, not a template.
Heard. helps sole traders and small businesses uncover the words that make people understand their value through a journalism-led interview process, so they can communicate with more clarity, build trust faster, and turn reputation into real customers.
Warm, direct, editorial and grounded. The voice of someone who has spent years listening carefully and writing precisely — not performing expertise, but demonstrating it quietly.
Every document is different — because every business is different. But here's the framework every Brand Positioning PDF is built around.
One clear, precise statement that explains what you do, who it's for, and why it matters — in language you'd actually use.
The thing that separates you from everyone else doing something similar. Not a USP in the corporate sense — something real and specific to you.
A clear picture of who your business is really for — what they care about, what problems they want solved, and why your service fits their life.
How you sound — warm, direct, or authoritative — and how that voice should come through consistently across everything you write or say.
The three to five things you need people to understand about your business. Ready to use on your website, social media, networking, and beyond.
A set of original, tailored lines built from your own language — options for your website header, Instagram bio, business card, and first impressions.
When I read your assessment I felt quite emotional and proud of my achievements and what I represented. There is no way that I could have presented my work in such a heartfelt way. I am truly grateful.
Deborah
At One Relationship Therapy
The consultation is free, relaxed, and completely without obligation. If it feels right, we go from there. If not, you've lost nothing.
£149 — consultation, interview & Brand Positioning PDF.