Thoughts on brand positioning, business storytelling, and why finding the right words is harder than it looks — but more important than most people realise.
When people book a Discovery session with me, they often expect a conversation about marketing. It rarely starts there. The most interesting parts of a business are usually hidden in the story behind it.
Read →When you're close to something, it's hard to see what makes it special. You see the everyday details. The routine. The work. What you don't always see is the story.
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